
The collector's guide
Formula 1 has become one of the fastest-growing sports in the world, and the trading card hobby has tracked that growth almost exactly. A global driver roster, a season-long calendar spanning five continents, and the kind of dramatic storylines that unfold race by race have made F1 cards one of the most compelling new categories in the hobby.
Chrome® technology applied to an F1 driver checklist means Refractor parallels of every driver on the grid, from the championship contenders at the front to the rookies working their way through the midfield. First-year Refractor autographs of F1 rookies follow the same collector logic as any other sport: early-career cards of drivers who go on to championships become historically significant, and the Chrome® format captures them at the right moment.
Topps NOW F1 runs in parallel with the race calendar, capturing podium finishes, race wins, and season milestones within 48 hours of each Grand Prix. Every card is a limited print-on-demand release tied to a specific race date, a pole lap at Monaco, a first career win, a championship-clinching point. The window closes, the print run locks, and the card becomes a permanent record of that moment.
F1 collecting is different from traditional sports card collecting in one important way: the season has a defined beginning and end, which gives the hobby calendar a natural structure. Collectors who engage with the sport in real time, following each race, tracking driver form, watching the championship unfold, find that Topps NOW F1 maps almost perfectly onto how they already consume the sport.
About the brand.
The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company. All other trade marks, logos and copyrights, including those of the teams featured, are the property of their respective owners. All rights reserved.












